A&W Food Services of Canada Inc. has entered a long-term development agreement with the popular European sandwich chain, Pret A Manger. This significant deal comes after a successful two-year trial period.
During the trial, Pret products were offered in select A&W locations, and earlier this year, a standalone Pret store opened in downtown Toronto. This collaboration proved to be a hit with customers, leading to the decision to expand the partnership.
A&W Food Services now holds the exclusive master franchisor rights for the Pret brand in Canada. This means A&W will be the sole company responsible for introducing and managing Pret A Manger locations and products across the country.
The expansion plan is ambitious. A&W plans to launch Pret’s products in various formats, beginning with a national rollout of Pret coffee in A&W restaurants this fall. Over the next decade, Canadians can expect to see more physical locations offering Pret’s renowned sandwiches, salads, and other fresh foods.
This partnership marks an exciting chapter for both companies. For A&W, it’s an opportunity to diversify its offerings and attract a broader customer base. For Pret A Manger, it’s a chance to establish a strong presence in the Canadian market, bringing their beloved products to a new audience.
Overall, this long-term deal is set to enhance the dining options available to Canadians, combining A&W’s established reputation with Pret A Manger’s fresh and healthy food offerings. Customers can look forward to enjoying Pret’s high-quality products at more locations across the country in the coming years.
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